Home News Amazon knows what you buy, and it’s built a $125-billion dollar ad...

Amazon knows what you buy, and it’s built a $125-billion dollar ad business off it that’s a marketer’s dream

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Ads sold by Amazon, once a limited offering at the company, can now be considered a third major pillar of its business, along with e-commerce and cloud computing.Jason Alden/Bloomberg

SEATTLE — When a chain of physical therapy centres wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon.

When a financial services provider wanted to promote its retirement advisory business, it directed ads to people in their 40s and 50s who had recently ordered a personal finance book from Amazon.

And when a major credit card company wanted new customers, it targeted people who used cards from other banks on the retail site.

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