Apple Inc. and Amazon.com Inc., two of the world’s most valuable technology companies, struck a deal to get the newest iPhones into the hands of Amazon customers.
Amazon said Friday it would begin selling the most-recent iPhone, iPad, Mac computer, Apple Watch and Apple TV models on its website, along with branded accessories and headphones from Apple’s Beats subsidiary. Apple introduced the iPhone XS and iPhone XS Max in late September. Previously, Amazon sold only older model iPhones.
“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,” the Seattle-based company said in a statement. “We look forward to expanding our assortment of Apple and Beats products globally.”