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Why sales won’t be the only measure of success for Ubisoft Montreal’s Far Cry 5

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Joseph Seed, known to his followers as the Father, leads a doomsday cult that has taken over an entire county in Montana in Ubisoft's Far Cry 5.Ubisoft

Religious extremists and heavily armed American ruralists grab plenty of headlines these days, but they didn’t feature quite as prominently when Ubisoft Montreal first began making the video game Far Cry 5 four years ago. The Quebec studio simply wanted to make a compelling game about a doomsday cult in the U.S. heartland.

“We wanted to tell a story about a man who believes the end of the world is coming,” says Drew Holmes, lead writer of the latest instalment in the hit first-person shooter series, famous for its fiercely ideological antagonists. “We kept coming back to the idea of cults. The idea that there are fringe groups that separate themselves from the rest of society. We talked to experts who have spent most of their lives researching destructive cults. And we wanted a cult that we felt could really exist in the U.S.”

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